— A social media campaign kicks off in November with the goal of educating on the lack of female, diverse representation in STEM and raising up to $250,000 for Girls Inc.
— Girls from Girls Inc. affiliates in Houston, St. Louis and Chicago will participate in a ‘Breaking Barriers in STEM’ virtual panel with leading, female healthcare providers
IRVINE, Calif., — Today Allergan Aesthetics, an AbbVie company, announces its fourth-consecutive year of partnership with Girls Inc. to support the engagement of high school aged girls interested in exploring a future in STEM (science, technology, engineering, and math).
This two-pronged effort aims to educate on the impact of underrepresentation of female and diverse voices in the STEM field through a social media campaign. In addition, Girls Inc. girls nationwide will engage with and learn from the experiences and stories of successful, female role models on the ‘Breaking Barriers in STEM’ virtual panel.
“Scientific advancement is the lifeblood of Allergan Aesthetics. Early exposure to STEM is crucial to spark interest and develop the next generation of female STEM leaders,” says Carrie Strom, President, Global Allergan Aesthetics and Senior Vice President, AbbVie. “By providing access to strong female mentors and raising awareness of the lack of female representation in STEM, we believe we can inspire girls nationwide to feel empowered to explore their options and excel.”
THE STATE OF STEM
Recent research tells us that only 3% of STEM degrees are earned by black women and less than a quarter of STEM employees are women. Other findings include:
- Computer science and engineering are two of the most lucrative STEM fields. However, only 38% of women who major in computer science work in computer fields, and only 24% of women who major in engineering work in that field.1
- Once women are working in STEM fields, 52% quit their jobs by mid-career, and high-tech companies alone, have an attrition rate of 41% for their female employees.2
CALL-TO-ACTION: SOCIAL MEDIA CAMPAIGN
Allergan Aesthetics will launch a two-week social media campaign designed to raise awareness of the impact of and lack of female representation in STEM with a call-to-action for Allergan Aesthetics followers on LinkedIn and Instagram that will run November 1 – November 15, 2022.
For every like, share, comment, or view of Allergan Aesthetics posts raising awareness about female representation or views on STEM, Allergan Aesthetics will donate $1 to Girls Inc. up to $250,000 to support the development of Girls Inc STEM programming.
“At Girls Inc., we provide high-quality, relevant, hands-on STEM programming,” said President and CEO of Girls Inc. Stephanie J. Hull, Ph.D. “By exposing girls to fields they may not know about and encouraging their curiosity in these areas, we are helping them realize that they can help others through STEM. This exposure equips girls to pursue a post-secondary STEM education. We are grateful for Allergan Aesthetics’ dedication to Girls Inc. and for their commitment to helping us provide experiences that will create a pipeline for future leaders in STEM.”
