- Combines three services on products, regulatory, and sustainability features
- Easy-to-use and available 24/7 for customers
- Multi-device accessibility (PC / Tablet / Mobile)
Miami / Ludwigshafen, June 29, 2022
Today, at the World Perfumery Congress 2022 in Miami, BASF Aroma Ingredients launched the Virtual Aroma Assistants, a new digital platform to simplify the navigation of BASF’s Aroma Ingredients portfolio for customers from the Flavor & Fragrance industry.
The Virtual Aroma Assistants are accessible on virtual-aroma-assistants.basf.com.
“Our new Virtual Aroma Assistants reflect our passion to meet the demand of our customers for sustainable products, digital solutions and simplified processes,” says Steffen Götz, Vice-President Global Sales & Business Management, BASF Aroma Ingredients. “And it is an invitation to our customers to become part of our transformative and innovative activities for a sustainable future”.
The Virtual Aroma Assistants consist of three sections which are closely interlinked to support the customers’ development processes for flavor and fragrance applications. They enable an intuitive product browsing experience guiding BASF customers through the Aroma Ingredients portfolio.
The three sections of the Virtual Aroma Assistants are:
MyProductWorld is an all-in-one data base to navigate the BASF Aroma Ingredients’ portfolio. It enables an intuitive and customized multi-filter search for, among others, area of use, odor type, application or physical properties to find the optimal solutions for many formulation challenges. The tool provides an integrated comparison between different product grades and the request of products and samples.
RegXcellence® allows the exploration of dozens of regulatory and quality topics. It is designed to streamline and simplify the compliance process by an instant download of regulatory and quality statements and certificates. Furthermore, the user will never miss a document update due to an automated notification function.
Additionally, RegXcellence’s Only Representative (OR) Service enables BASF’s customers to import BASF aroma ingredients in countries with REACH like regulations without own registration obligations.
The sustainability section of the Virtual Aroma Assistants bundles comprehensive data and information on BASF’s sustainability offers which focus on enabling the sustainability goals of our customers: biodegradability, renewability, reduction of greenhouse gas emissions as well as transparency regarding product carbon footprints.