MINNEAPOLIS – Fast Company announced today its second annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose. These companies and nonprofits have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals.
Cargill is honored in the ‘Enduring Impact: 15+ Years in Business’ category for their more than 155 years of commitment to feeding the world and doing what’s good not just for today or tomorrow, but for generations to come.
The final list, which includes large multinational conglomerates, small-but-mighty companies, and nonprofits, recognizes 145 brands that give people compelling reasons to care about them—and offer inspiration for others to buy in. All 145 have found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.
All brands that applied were considered for overall recognition. Additionally, there are also honorees on category-specific lists based on region, size, and status.
“This year, we’ve expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people’s attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact,” said Brendan Vaughan, Fast Company’s editor-in-chief.
Cargill was recognized for connecting farmers with markets, customers with ingredients to make the meals people love, and connecting with families with daily essentials. They’re working to increase regenerative agriculture practices and reduce their environmental impact, and harnessing the power to technology to keep animals healthier while creating solutions to produce and deliver food more sustainably and efficiently. To learn more about Cargill’s work, commitments, and specific achievements during the past fiscal year, visit our 2022 Annual Report.
Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list.