Four Estée Lauder Companies brands were named to Beauty Inc list of Most Powerful Brands in Beauty
In August, Beauty Inc announced their annual list of most powerful brands in a special edition of Women’s Wear Daily (WWD). Four Estée Lauder Companies brands—Clinique, M·A·C, TOM FORD BEAUTY, and The Ordinary—were deemed some of 2023’s Power Brands, which included 45 beauty companies that have made a distinct impact on the beauty industry as a whole.
Clinique was acknowledged by Beauty Inc for its cross-category domination. According to Circana data, Clinique is the top skin-care brand in the U.S. prestige market and the second largest makeup business, due in part to the longevity of its hero products.
Beauty Inc recognized M·A·C as being a member of “The Establishment,” or a brand that has remained innovative and relevant throughout the years. Beauty Inc noted that M·A·C “shows no signs of slowing” and MACStack Mascara received a special mention for being an Allure Best of Beauty award winner.
TOM FORD BEAUTY was named a most powerful brand for its immense success and projected staying power across categories, notably demonstrated by its luxury fragrances, like the Enigmatic Woods collection.
Finally, The Ordinary was recognized as a “superpowered” beauty brand for the way it analyses more established brands to forge new and informed beauty paths. The Ordinary received a callout for its affordable, visionary products that have appeared on Ulta Beauty’s bestselling skin care lists, including Glycolic Acid Toning Solution, Hyaluronic Acid 2% + B5 Hydrating Serum, and Niacinamide 10% + Zinc 1% Oil Control Serums.
To craft the 2023 list of the industry’s most powerful brands, Beauty Inc compiled an exhaustive list of qualitative and quantitative data from various sources including Circana, Euromonitor, Tribe Dynamics, Launchmetrics, and Spate—to analyzeand assess global beauty brands. This data included retail sales information, digital and social media metrics, industry awards, and WWD reporting. Read the full article in WWD.
