Rumba Meats is celebrating the tremendous impact of the Hispanic community and its youth as the brand surpasses $200,000 in contributions to the United States Hispanic Leadership Institute
WICHITA, Kan., – For the fourth consecutive year, Cargill® and Rumba Meats® are donating $50,000 to the United States Hispanic Leadership Institute (USHLI) to support scholarship and development opportunities for future Hispanic leaders in honor of Hispanic Heritage Month. With its brand identity rooted in Hispanic culture and customs, Rumba Meats continues its commitment to recognizing this community that has long enriched the country.
Uplifting Future Hispanic Leaders and Voices
Those who observe Hispanic Heritage Month expect brands to authentically honor the rich traditions in a myriad of ways, especially food brands given their role in Hispanic culture. Furthermore, many value organizations that prioritize charitable efforts supporting youth and have a strong presence in local areas where Hispanic populations are present. Knowing these up-and-coming leaders have the power to shape – and re-shape – these communities across the country, Rumba Meats is encouraging the ongoing support of the future Hispanic leaders of America.
This year, Rumba Meats is furthering its partnership with USHLI by providing 25 scholarships of $1,000 for post-secondary education to high school seniors across the U.S. The brand will also donate proceeds from consumer purchases starting September 1 through October 31.
This fourth year marks a total donation of $200,000 in scholarships and additional funding for USHLI’s Student Leadership Series program that connects students with resources, tools, and support to achieve higher education. To date, the program has reached 908,104 participants in 39 states.
“At Rumba Meats, our priority remains helping the Hispanic community celebrate and preserve their heritage through food, including empowering today’s youth to become tomorrow’s leaders at home, work, and in their communities,” said Tammy Gonzales, Cargill’s Rumba Meats marketing manager. “We are excited to see the endless positive contributions these future leaders will have on our society.”
“Through scholarships and efforts such as these, our Hispanic youth can turn a pursuit of higher education into a reality,” said Dr. Juan Andrade, Jr., president and co-founder of the United States Hispanic Leadership Institute. “The impact Rumba Meats has had on our students and beyond over the past several years has been tremendous. When students are given the tools and support to succeed, they are afforded the confidence to apply themselves to make their futures better, as well as the next generation’s.”
“I can proudly say that my Hispanic culture and community is just about anywhere and sharing in similar experiences despite our varying backgrounds makes me proud,” said María Emilia Mancero, a 2022 scholarship recipient. “Our voices are our strongest tool – we use them in politics, music, and education to uplift one another and tell stories, and I want to continue using my voice which Rumba Meats is allowing me to do with this incredible opportunity.”
