NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
No Result
View All Result
Home ALL Industrial

Emerson Unveils New ‘Go Boldly’ Tagline and Global Campaign to Reflect Company’s Evolving Strategic Direction

by Ed Johnson
September 7, 2022
A A

ST. LOUIS – Emerson (NYSE: EMR), a global technology and software leader, today announced a new “Go Boldly” tagline and global ad campaign reinforcing the evolution of the longtime manufacturing powerhouse. Building on the company’s cultural transformation and role as a technology and software partner across essential industries, “Go Boldly” spotlights the ways Emerson is helping the world’s largest companies reach their sustainability goals and optimize operations. 

Through new investments, including its recent transaction with AspenTech, Emerson is accelerating its value creation strategy while building on its software capabilities to offer end-to-end technologies that are poised to transform industrial manufacturing and production. “Go Boldly” campaign stories showcase how Emerson is using this automation to help provide cleaner power, reduce energy emissions and enable real-time insight into plant operations across key industries through advanced software. 

“Emerson is aggressively transforming our internal culture, driving a greater focus on inclusion and empowerment, while continuing to strengthen our software portfolio and helping our customers explore novel automation technologies,” said Katherine Button Bell, senior vice president and chief marketing officer of Emerson. “‘Go Boldly’ is an invitation to join us in making the world healthier, safer, smarter and more sustainable through innovation and our deep industry knowledge.”  

Emerson’s new “Go Boldly” campaign was developed in partnership with DDB Worldwide and replaces the company’s longstanding “Consider It Solved” tagline. The campaign will debut across global multimedia vehicles including CNBC, Financial Times, Bloomberg, Wall Street Journal and Harvard Business Review. 

As part of the new campaign, Emerson is also introducing its own seven-note “sonic logo” that can be integrated into any future Emerson music tracks. This new musical motif gives Emerson a distinctive, ownable and memorable sound. 

Tags: * HIGHLIGHTS< Market
ShareTweetShareSend

Related Industries

Industrial

Emerson Announces Premium, All-Cash Proposal to Acquire National Instruments for $53 Per Share

January 18, 2023
Industrial

Quadric and ams OSRAM collaborate to bring intelligent image sensors demonstration to CES

January 6, 2023
Industrial

Otis Florence Factory Receives Zero Waste to Landfill Certification

December 22, 2022
Industrial

Panasonic Energy Selects SSOE Group for Engineering and Architectural Design of $4 Billion Electric Vehicle Battery Plant in Kansas

December 22, 2022
Industrial

Johnson Matthey And Honeywell Partner To Advance Lower Carbon Hydrogen Solutions

December 16, 2022
Industrial

GE Vernova selects Cambridge, MA as its global headquarters

December 16, 2022

Honeywell Identifies Top Building Technology Trends For 2023

January 11, 2023

...

PriceSmart Announces Joint Technology Platform Project with Toshiba Global Commerce Solutions

January 17, 2023

...

AkzoNobel using 100% renewable electricity in North America

January 26, 2023

...

Hilton Unveils New Brand, Spark by Hilton, a Value‑Driven Offering That Proudly Delivers Reliable Essentials and Friendly Service

January 12, 2023

...

Hyundai Motor North America Promotes Michael Stewart to Public Relations and Communications Director

January 14, 2023

...

chevron names mark a. nelson vice chairman

January 27, 2023

...

Ford Joins the Virtual Power Plant Partnership as a Founding Member to Support Grid Resiliency and Emissions Reductions

January 11, 2023

...

Cargill Wins 2023 BIG Innovation Award

January 12, 2023

...

AbbVie and Anima Biotech Announce Collaboration for the Discovery and Development of mRNA Biology Modulators against Oncology and Immunology Targets

January 11, 2023

...

NORTH AMERICAN BUSINESS (www.na-biz.com) is a leading source of business and corporate news, information, industry trends, market updates and insights across a broad spectrum of industries in North America and worldwide.

INDUSTRIES

  • Aero
  • Agriculture
  • ALL
  • Automotive
  • Business Service
  • Chemical
  • Construction
  • Construction Materials
  • Consumer
  • Education
  • Energy
  • Entertainment
  • Environmental
  • F&B
  • Financial
  • Healthcare
  • Hospitality
  • Industrial
  • IT
  • IT Hardware
  • Logistic
  • Metal & Mining
  • Packaging & Paper
  • Rail
  • Real Estate
  • Telecom

CONTACT US

EDITORIAL:     editor#na-biz.com

PARTNERSHIP:     biz#na-biz.com

HUMAN RESOURCE:     hr#na-biz.com

* (replace # with @)

  • Official Site

Copyright © NA-BIZ.COM All rights reserved.

No Result
View All Result
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

Copyright © NA-BIZ.COM All rights reserved.