NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
No Result
View All Result
Home ALL Industrial

Emerson Unveils New ‘Go Boldly’ Tagline and Global Campaign to Reflect Company’s Evolving Strategic Direction

by Ed Johnson
September 7, 2022
A A

ST. LOUIS – Emerson (NYSE: EMR), a global technology and software leader, today announced a new “Go Boldly” tagline and global ad campaign reinforcing the evolution of the longtime manufacturing powerhouse. Building on the company’s cultural transformation and role as a technology and software partner across essential industries, “Go Boldly” spotlights the ways Emerson is helping the world’s largest companies reach their sustainability goals and optimize operations. 

Through new investments, including its recent transaction with AspenTech, Emerson is accelerating its value creation strategy while building on its software capabilities to offer end-to-end technologies that are poised to transform industrial manufacturing and production. “Go Boldly” campaign stories showcase how Emerson is using this automation to help provide cleaner power, reduce energy emissions and enable real-time insight into plant operations across key industries through advanced software. 

“Emerson is aggressively transforming our internal culture, driving a greater focus on inclusion and empowerment, while continuing to strengthen our software portfolio and helping our customers explore novel automation technologies,” said Katherine Button Bell, senior vice president and chief marketing officer of Emerson. “‘Go Boldly’ is an invitation to join us in making the world healthier, safer, smarter and more sustainable through innovation and our deep industry knowledge.”  

Emerson’s new “Go Boldly” campaign was developed in partnership with DDB Worldwide and replaces the company’s longstanding “Consider It Solved” tagline. The campaign will debut across global multimedia vehicles including CNBC, Financial Times, Bloomberg, Wall Street Journal and Harvard Business Review. 

As part of the new campaign, Emerson is also introducing its own seven-note “sonic logo” that can be integrated into any future Emerson music tracks. This new musical motif gives Emerson a distinctive, ownable and memorable sound. 

Tags: * HIGHLIGHTS< Market
ShareTweetShareSend

Related Industries

Industrial

Rockwell Automation Names Matt Fordenwalt Senior Vice President, Lifecycle Services

May 26, 2023
Industrial

IonicBlue® receives up to CAD $100 million investment from Canada Infrastructure Bank toward decarbonization projects

May 24, 2023
Industrial

ABB opens Robert M. Thomas Innovation Center in Memphis

May 19, 2023
Industrial

GE Announces Chief Financial Officer Transition; Names Rahul Ghai Chief Financial Officer

May 19, 2023
Industrial

Rockwell Automation and Avid Solutions Partner to Accelerate and Scale Green Hydrogen Production

May 18, 2023
Industrial

Summit Next Gen To Use Honeywell Ethanol To Jet Fuel Technology For Production Of Sustainable Aviation Fuel

May 16, 2023

Honeywell Unveils Honeywell Forge For Buildings And Expands Sustainability-Focused Applications

May 26, 2023

...

ABB opens Robert M. Thomas Innovation Center in Memphis

May 19, 2023

...

DuPont to Acquire Spectrum Plastics Group from AEA Investors

May 3, 2023

...

Henkel opens Adhesive Technologies Technology Center in Bridgewater

May 17, 2023

...

Oncotelic Participating at 2023 BIO International Convention

May 17, 2023

...

Thermo Fisher Scientific Releases 2022 Corporate Social Responsibility Report

May 18, 2023

...

Baxter Announces CFO Transition

May 10, 2023

...

Intel and SAP Embark on Strategic Collaboration to Expand Cloud Capabilities

May 18, 2023

...

Best Buy makes DiversityInc Top 50 Companies for Diversity list

May 5, 2023

...

NORTH AMERICAN BUSINESS (www.na-biz.com) is a leading source of business and corporate news, information, industry trends, market updates and insights across a broad spectrum of industries in North America and worldwide.

MENU

  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

CONTACT US

EDITORIAL:     editor#na-biz.com

PARTNERSHIP:     biz#na-biz.com

HUMAN RESOURCE:     hr#na-biz.com

* (replace # with @)

  • Official Site

Copyright © NA-BIZ.COM All rights reserved.

No Result
View All Result
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

Copyright © NA-BIZ.COM All rights reserved.