Rewards members can now earn points and redeem rewards within one program while shopping in-store and online at Old Navy, Gap, Banana Republic and Athleta
Today, Gap Inc. announced a new loyalty Rewards program across Canada: One Membership. Four Brands. The new program allows members to earn points, redeem rewards, and enjoy member benefits within our four brands: Old Navy, Gap, Banana Republic and Athleta.
With this new program, members can shop across all four brands and no matter which brand they enrolled in or how they spend, all their points will be in one place. It is easy for Rewards members to earn points, redeem rewards, and even give back by donating points to causes that drive social impact, which Gap Inc. will match, through our Do Good program. Rewards members will also receive special bonuses, and exclusive offers such as free shipping.
“Our program is designed to reward our loyal customers by creating unique, personalized experiences that will make it easier to shop, earn points and redeem rewards across our family of brands,” said Chris Samway, Head of Rewards, Loyalty & Payments at Gap Inc. “We’ve been piloting a version of this program in Canada for about a year and have seen great initial success. Our pilot has enabled us to incorporate valuable customer feedback, and now with an enhanced value proposition and a broader suite of benefits for our members, we’re excited to launch in Canada.”
The program will allow Rewards members to earn 1 point for every $1 spent. Members will be able to redeem rewards in $1 (or 100 point) increments.
The new program includes tiered membership levels based on annual spend:
Core ($0 – $499 Annual Spend)
- Free to join
- Bonus points for shopping across the family of brands
- Birthday bonus
- Free shipping on orders of $50 or more
Enthusiast ($500-$999 Annual Spend)
- Core benefits listed above
- Early access to new arrivals and sales
- Members-only exclusive offers
Icon ($1,000+ Annual Spend)
- Core and Enthusiast benefits listed above
- Free shipping on orders of $35 or more
- Create Your Own Sale Day
Another key feature of the program is the Do Good component which gives customers the ability to donate their points to Canadian Women’s Foundation, a national leader in the movement for gender equality in Canada. In addition, Gap Inc. is matching up to $1 million of donations made by Rewards members across Canada and the U.S.
“We heard from our customers that they value brands that make a positive impact in the world,” said Samway. “With this in mind, we created a program where we can partner with our members to help make our communities stronger through supporting causes that drive social impact and deliver needed services to Canadians.”
The Gap Inc. Rewards program is now live for in-store and online enrollment for all Canadians. For more information, please visit: Navyist Rewards, Gap Good Rewards, Banana Republic Rewards, and Athleta Rewards.
