SEPTEMBER 2, 2021
NORWALK, CT., Sept. 2, 2021 – Leading snack brand, Goldfish® crackers, announced today its new limited-edition flavor hitting shelves this fall: Jalapeño Popper. The new flavor offers a bold, cheesy taste with a slight kick of heat, perfect by the handful.
In addition to the new limited-edition crackers, Goldfish® has partnered with JNCO®, the iconic denim brand who became a phenomenon in the 90s and are known for their one-of-a-kind jeans, to create a limited-edition Goldfish Jalapeño Popper JNCO jean. The jeans are the ultimate 90s snacking pants with the wide-legged style JNCO is known for and features large pockets perfect for a bag of Jalapeño Popper Goldfish. Fans can get their hands on a pair of the limited-edition JNCO jeans at JNCO.com/goldfish, and each order will include a bag of Jalapeño Popper Goldfish® to enjoy by the handful while wearing the new snack pants.
“Hot and spicy flavored snacks are on the rise, and so is 90s nostalgia. With a hit of heat, our savory and cheesy Jalapeño Popper Goldfish bring this unique 90s flavor to the Goldfish family,” said Danielle Brown, Vice President of Marketing, Campbell Snacks. “To take it to the next level, we connected the flavor of the 90s with the fashion of the 90s and … it’s all that!”
This limited-edition flavor is available now at major retailers where you buy Goldfish, for an SRP of $2.69 per 6.6oz bag. The limited-edition Goldfish Jalapeño Popper JNCO jeans are available for purchase online at www.JNCO.com/goldfish. New ad spots from Goldfish® featuring the JNCO jeans can be found here.
“JNCO is about celebrating individuality and embracing art, culture, and creativity. When our friends at Goldfish presented an idea to celebrate the 90s together, we were thrilled to combine JNCO’s iconic wide leg style and this nostalgic Goldfish flavor in such an exciting way,” said Camilla Revah, Vice President of JNCO Los Angeles.
Be sure to tag @GoldfishSmiles and @jncolosangeles on social media to show us how you’re enjoying your Jalapeño Popper Goldfish® in your Goldfish Jalapeño Popper JNCO jeans.