Brand Finance has named Hilton the world’s most valuable hotel brand in its 2022 Global 500 Report. Hilton led both the hotel and broader tourism sector with a brand value of $12 billion, now higher than its valuation before the COVID-19 pandemic.
“Now that lockdown rules have eased in most countries, the tourism sector has seen a boost in staycations as well as a partial return of business travel,” said David Haigh, chairman & CEO of Brand Finance. “Hilton has prepared well for this moment, opening more than one hotel per day in 2021. Having recorded an impressive brand value growth of 58% this year to US$12 billion, the brand is now more valuable than it was pre-pandemic – an amazing achievement.”
The Brand Finance Global 500 rankings assess the value of brands globally based on their financial strength and brand equity. Hilton’s brand portfolio includes 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories.