NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
No Result
View All Result
Home ALL Consumer

L’Oréal signs an agreement to acquire Youth to the People, an American skincare company based in California

by Emma Jones
December 10, 2021
A A

Clichy, December 8th, 2021 – L’Oréal signs an agreement to acquire Youth to the People, an American skincare company based in California.

Youth to the People was founded in Los Angeles in 2015 by two cousins, Greg Gonzalez and Joe Cloyes. The brand is inspired by their grandmother, Eva, who started a professional skincare line 40 years ago, utilizing plant extracts and innovative active ingredients. The brand’s growth has been supported by its investors, Sandbridge Capital, Strand Equity and Carisa Janes.

Youth to the People develops and markets high-performance skincare products known for formulas that combine premium vegan blends of superfood extracts and science.

Available in the US, Canada, Australia, and in select European countries where it enjoys a very strong appeal, the brand is marketed through an omnichannel distribution – mix of D2C e-commerce and selective distribution.

The brand is expected to record over USD 50 Million of sales in 2021.

Commenting on the acquisition, Cyril Chapuy, President of L’Oréal Luxe, said, “We are very pleased to welcome Youth to the People brand, its founders and fantastic teams. Because of its solid reputation and remarkable product quality, Youth to the People is a favorite among all genders. Its skincare expertise based on healthy, vegan, high-efficacy formulas make it a very strategic addition to L’Oréal Luxe. The brand’s core values and distinctive spirit reflected in its initiatives to amplify diverse voices, build a fairer world and enhance consciousness of the planet will be further celebrated at L’Oréal not only because they are precious to us, but because they are very true to our own values.”

Stéphane Rinderknech, President North America & Chief Executive Officer L’Oréal USA, added, “We have been inspired by the passion and vision of the brand’s two founders, Joe Cloyes and Greg Gonzalez, in bringing the best of the health-conscious, California lifestyle to high performance beauty. We believe in the potential of this special brand, and we look forward to working with the Youth to the People team to help them realize this potential. I am thrilled to have Youth to the People join our growing portfolio of American brands on the West Coast.”

Joe Cloyes, Founder & CEO, and Greg Gonzalez, Founder & CBO, of Youth to the People, said, “We founded Youth to the People to continue our family’s legacy of making skincare and to inspire and represent our community. Joining the L’Oréal family gives us the opportunity to realize all the dreams of Youth to the People. Our brand’s mission is to make high-performance skincare using vegan ingredients with practices that are good to the planet and good to the people. We’re beyond excited about this partnership and the opportunity to amplify our shared values of investing in a just and sustainable future for all.”

The closing is subject to the standard regulatory approvals and other customary conditions.

Tags: < Invest | M&A
ShareTweetShareSend

Related Industries

Consumer

Kohler Co. Appoints Laura Kohler as Company’s First Chief Sustainability and DEI Officer

January 20, 2023
Consumer

Mary Kay Inc. Releases 2020 – 2022 Sustainability & Social Impact Report

December 15, 2022
Consumer

LG Tops in Latest Dow Jones Sustainability World Index for Eleventh Consecutive Year

December 14, 2022
Consumer

Whirlpool Corporation Ranks Number Three in Newsweek’s List of America’s 500 Most Responsible Companies for 2023

December 8, 2022
Consumer

Kohler Co. Names Samie Barr Chief Brand Officer

December 8, 2022
Consumer

Apple announces biggest upgrade to App Store pricing, adding 700 new price points

December 7, 2022

IHG Hotels & Resorts Donates $500,000 to AHLA Foundation Human Trafficking Survivor Fund

January 25, 2023

...

Ford’s John Savona to Retire in March, Closing 33-Year Career; Bryce Currie Will Lead Americas Manufacturing, Labor Affairs

January 12, 2023

...

Hyundai Motor America Reports Record-Setting December, Q4 and 2022 Sales

January 5, 2023

...

Dow named one of America’s most JUST Companies for the fourth year by JUST Capital

Dow named one of America’s most JUST Companies for the fourth year by JUST Capital

January 11, 2023

...

Mark Parker To Be Named Chairman Of The Walt Disney Company

January 12, 2023

...

NTT DATA, Valeo and Embotech Form Consortium to Provide Automated Parking Solutions

January 5, 2023

...

Microsoft and Viasat announce new partnership to deliver internet access to underserved communities globally

January 15, 2023

...

Mercedes-Benz to launch global branded high-power charging network, starting in North America

January 6, 2023

...

Honeywell Identifies Top Building Technology Trends For 2023

January 11, 2023

...

NORTH AMERICAN BUSINESS (www.na-biz.com) is a leading source of business and corporate news, information, industry trends, market updates and insights across a broad spectrum of industries in North America and worldwide.

INDUSTRIES

  • Aero
  • Agriculture
  • ALL
  • Automotive
  • Business Service
  • Chemical
  • Construction
  • Construction Materials
  • Consumer
  • Education
  • Energy
  • Entertainment
  • Environmental
  • F&B
  • Financial
  • Healthcare
  • Hospitality
  • Industrial
  • IT
  • IT Hardware
  • Logistic
  • Metal & Mining
  • Packaging & Paper
  • Rail
  • Real Estate
  • Telecom

CONTACT US

EDITORIAL:     editor#na-biz.com

PARTNERSHIP:     biz#na-biz.com

HUMAN RESOURCE:     hr#na-biz.com

* (replace # with @)

  • Official Site

Copyright © NA-BIZ.COM All rights reserved.

No Result
View All Result
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

Copyright © NA-BIZ.COM All rights reserved.