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New ColorMatrix™ Lactra™ Dairy Protection Additives from Avient Feature Low TiO₂ and Inorganic Content

by Ed Johnson
July 15, 2021
A A

Caption: Introducing Avient’s new Range of ColorMatrix™ Lactra™ Dairy Protection Additives
With Low Total Inorganic and TiO2 Content
              [To download a high-resolution image, please click here: FOR MEDIA USE ONLY
]

CLEVELAND – July 14, 2021 – Avient today announced the launch of ColorMatrix™ Lactra™ Four, One, and Zero additives. This new product range offers low total inorganic and TiO2 content light-blocking solutions for PET dairy and dairy-alternative packaging. 

Food and beverage brand owners are aware of current French tariffs and potential future tariffs that may limit TiO2 content in packaging. As a result, brand owners in the EU, Asia, and LATAM are proactively reducing TiO2 and total inorganic content in their packaging to less than 4 percent, with an eye toward an expected future reduction to less than 1 percent. 

The new range of Lactra additives helps to streamline this process, as they process well at similar conditions to virgin PET. These next-generation light blocking solutions also include:
•    REACH compliance
•    EU food contact approval
•    Full light blocking (>99.8% up to 700nm) performance even in thin wall sections

To help packaging customers further their recyclability and lightweighting goals, Avient developed this technology for mono-layer PET, one of the most widely recycled packaging materials. Lactra Four, One, and Zero offer light blocking up to 99.9 percent with total inorganic content of less than 4 percent and TiO2 content between 4 and zero percent. Additional benefits include improved performance in thin wall sections, superior whiteness, and better processability with virgin PET grades and rPET. 

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