NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
No Result
View All Result
Home ALL Automotive

Sara Correa Named Chief Marketing Officer of Bridgestone Americas

by Albert Brown
July 15, 2021
A A

Bridgestone Americas (Bridgestone) today announced Sara Correa is joining the organization as Chief Marketing Officer (CMO), effective July 26. Correa succeeds Philip Dobbs, who recently announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role.

As CMO, Correa will have accountability for the company’s Marketing Center of Excellence and focus on driving enhanced coordination and marketing activation for the company’s tire and solutions businesses in the U.S. and Canada. She will oversee all brand and digital marketing efforts for the Bridgestone and Firestone brands; the company’s sports and engagement platforms; corporate communications; research and insights; and the company’s training initiatives.

An accomplished senior marketing executive with diverse, cross-industry experience, Correa has achieved nearly two decades of success identifying, developing, and commercializing B2B technology-based solutions in complex global markets. She joins Bridgestone from TE Connectivity (NYSE: TEL), a publicly traded company and global leader in connectors and sensors for the transportation, medical technology, energy, and data communications sectors. At TE Connectivity, Correa most recently served as Vice President, Segment Chief Marketing Officer, Transportation Solutions. In this role, she led marketing activities for the company’s four transportation-related businesses and evolved the marketing strategy to drive scale and alignment to support customer experience and growth across all segments.

“Sara is a highly experienced marketing leader with a proven track record of delivering strategic marketing and communications programs in highly complex industries,” said Paolo Ferrari, Global Solutions Business Officer, Bridgestone Corporation and CEO & President, Bridgestone Americas. “Her data-driven approach and collaborative leadership style make her the right person to take our Marketing COE to the next level as we continue to evolve our business to deliver safe, sustainable tire and mobility solutions.”

Correa joined TE Connectivity in 2014 as the Director, Global Head of Marketing, Data Communications and progressed quickly into roles of increasing responsibility, including Director, Global Marketing, Data & Devices; Senior Director, Global Head of Marketing, Automotive; and Vice President, Global Head of Marketing, Automotive.

Prior to joining TE Connectivity, Correa functioned in marketing roles encompassing a broad scope of responsibilities including domestic and global marketing, marketing strategy, organizational development, transformational leadership, and project management. She previously worked for Thomson Reuters, Robson Forensic and the Federation of the American Societies for Experimental Biology. She is a graduate of The Elliott School of International Affairs at George Washington University.

Tags: < PEOPLE
ShareTweetShareSend

Related Industries

Automotive

Ford’s John Savona to Retire in March, Closing 33-Year Career; Bryce Currie Will Lead Americas Manufacturing, Labor Affairs

January 12, 2023
Automotive

Ford Joins the Virtual Power Plant Partnership as a Founding Member to Support Grid Resiliency and Emissions Reductions

January 11, 2023
Automotive

Mercedes-Benz to launch global branded high-power charging network, starting in North America

January 6, 2023
Automotive

NTT DATA, Valeo and Embotech Form Consortium to Provide Automated Parking Solutions

January 5, 2023
Automotive

Hyundai Motor America Reports Record-Setting December, Q4 and 2022 Sales

January 5, 2023
Automotive

BYD Partners with NVIDIA to Bring GeForce NOW Cloud Gaming to New Energy Vehicles

January 5, 2023

BYD Partners with NVIDIA to Bring GeForce NOW Cloud Gaming to New Energy Vehicles

January 5, 2023

...

Ford’s John Savona to Retire in March, Closing 33-Year Career; Bryce Currie Will Lead Americas Manufacturing, Labor Affairs

January 12, 2023

...

Microsoft and Qcells announce strategic alliance to curb carbon emissions and power the clean energy economy

January 26, 2023

...

Emerson Announces Premium, All-Cash Proposal to Acquire National Instruments for $53 Per Share

January 18, 2023

...

Hilton Unveils New Brand, Spark by Hilton, a Value‑Driven Offering That Proudly Delivers Reliable Essentials and Friendly Service

January 12, 2023

...

Marriott International Announces Instant Booking Solution for Meetings and Events With Groups360

January 19, 2023

...

Hyundai Motor America Reports Record-Setting December, Q4 and 2022 Sales

January 5, 2023

...

ABB sells Power Conversion division to AcBel Polytech Inc. for $505 million

January 21, 2023

...

IHG Hotels & Resorts Donates $500,000 to AHLA Foundation Human Trafficking Survivor Fund

January 25, 2023

...

NORTH AMERICAN BUSINESS (www.na-biz.com) is a leading source of business and corporate news, information, industry trends, market updates and insights across a broad spectrum of industries in North America and worldwide.

INDUSTRIES

  • Aero
  • Agriculture
  • ALL
  • Automotive
  • Business Service
  • Chemical
  • Construction
  • Construction Materials
  • Consumer
  • Education
  • Energy
  • Entertainment
  • Environmental
  • F&B
  • Financial
  • Healthcare
  • Hospitality
  • Industrial
  • IT
  • IT Hardware
  • Logistic
  • Metal & Mining
  • Packaging & Paper
  • Rail
  • Real Estate
  • Telecom

CONTACT US

EDITORIAL:     editor#na-biz.com

PARTNERSHIP:     biz#na-biz.com

HUMAN RESOURCE:     hr#na-biz.com

* (replace # with @)

  • Official Site

Copyright © NA-BIZ.COM All rights reserved.

No Result
View All Result
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

Copyright © NA-BIZ.COM All rights reserved.