NEW YORK — Today, The Estée Lauder Companies (NYSE:EL) announced the appointment of Lahnie Strange to Senior Vice President, Global General Manager, Bobbi Brown, beginning February 1, 2023. Lahnie will report to Sandra Main, President, Global Brands, La Mer and Bobbi Brown and join the company’s Extended Executive Leadership Team.
“Having previously spent nearly six years in marketing leadership roles at Bobbi Brown Cosmetics, Lahnie returns to the brand where she will leverage her deep understanding of our artistry-led brand to continue driving growth across winning consumer segments, channels and markets,” said Sandra.
Well-recognized as a brand-builder, Lahnie will further elevate Bobbi Brown’s aspirational and luxury positioning, deepen the brand’s approach to artist-led teaching, dial up its New York roots and continue to inspire teams worldwide to empower all women to own their natural beauty. Working closely with Sandra, Lahnie will lead the global brand strategy and new product and commercial innovation, building and expanding upon hero products, like Vitamin Enriched Face Base and Intensive Serum Foundation, to further fuel their momentum.
Lahnie joins from Estée Lauder where most recently she held the role of SVP/GM, Estée Lauder and AERIN Beauty, North America. Under Lahnie’s leadership, Estée Lauder North America evolved its business with tailored, field-driven, locally-relevant marketing strategies, and realized new growth opportunities through expanded consumer reach at key retailers.
Previously, Lahnie held the role of SVP, Global Marketing and Product Development, Estée Lauder overseeing product and commercial innovation for makeup, including the brand’s coveted Double Wear franchise. Lahnie’s leadership led to the development of new engines of growth for Estée Lauder across products, forms, and finishes in key subcategories. Lahnie first joined the company in 2005 and held marketing roles of increasing responsibility at Clinique both globally and in North America. In 2010, she transitioned to the Global Marketing team for Bobbi Brown Cosmetics where she worked for nearly six years, eventually assuming the role of SVP, Global Marketing, Product, Consumer, Digital.
Sandra continued, “Lahnie’s prior experience at Bobbi Brown Cosmetics, collaborative approach to business, dedication to brand-building, and deep expertise in makeup and skincare make her ideally suited to lead the brand into its next chapter of growth.”