NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
No Result
View All Result
Home ALL F&B

The Goldfish team is bringing the heat this summer

by Ed Johnson
August 6, 2021
A A

AUGUST 5, 2021

“Hot and spicy” has been the #1 requested Goldfish flavor. Using this insight, the team set out to give the people what they want—a big and bold flavor that takes adult snacking to the next level.

For a limited time, Goldfish has teamed up with Frank’s RedHot, America’s #1 hot sauce brand, to create the newest, one-of-a-kind Goldfish flavor.

Some (or a lot!) like it hot

“Adults are big Goldfish fans, and they’ve taken to social to tell us they wanted a hot and spicy variety. We heard them loud and clear and knew we had to turn it up a notch. So, we partnered with a brand that knows a few things about heat. This special collaboration between Goldfish and Frank’s RedHot brought the heat to our crackers!”

– Janda Lukin, Chief Marketing Officer, Campbell Snacks

With hot sauce being the fastest growing condiment in America, the Goldfish team knew Frank’s RedHot was the perfect brand and way to bring our smiling crackers to the hot side.

Tasting hot, hot, hot

Goldfish Frank’s RedHot crackers are made with the classic hot sauce ingredients you know and love, including notes of vinegar for acidity and a blend of aged cayenne peppers for the perfect balance of flavor and heat. 

“At Frank’s RedHot we say, ‘I put that s#!t on everything!’ so we’ve embraced heating up familiar flavors, like Goldfish, with our 100-year old hot sauce. It’s the perfect amount of heat and tang that keep consumers wanting more.”

– Jill Pratt, Chief Marketing Excellence Officer, McCormick, parent company of Frank’s RedHot

Heating up the shelves

In April, our bakeries got to work making Goldfish Frank’s RedHot crackers—but hot and spicy was new to the Pepperidge Farm team. The flavor was so hot, it took some time to get the taste just right. The team at our Richmond, Utah bakery made a few tweaks to their equipment—and the end result… was sizzling!

The reviews are FIRE

Late-night talk show host, Jimmy Fallon, covered the new Goldfish Frank’s RedHot crackers, saying, “we have vaccines in our arms, stimulus checks in our pockets, and hot sauce in our Goldfish.”

Check out what other people are saying on social media about the limited-edition flavor:

Just found out there is Red Hot Goldfish and my life is forever changed— Alyssa Rae (@AlyssaRaeTV) May 19, 2021

I am officially addicted to Frank’s Red Hot Goldfish. I can’t stop— Nick Mangold (@nickmangold) June 3, 2021

Frank’s Red Hot goldfish are my new favorite snack 😍 @FranksRedHot @GoldfishSmiles— Amanda Esposito 🦥 (@25yroldlady) May 27, 2021

Goldfish Frank’s RedHot crackers can be found at a store near you for a limited time only—but follow Goldfish on Instagram and Twitter to see what limited edition flavors the team will come up with next!FIND IN A STORE NEAR YOU

Tags: < Market
ShareTweetShareSend

Related Industries

F&B

Hormel foods announces minority investment in GarudaFood

December 17, 2022
F&B

Carlsberg acquires Waterloo Brewing in Canada

December 16, 2022
F&B

PepsiCo Introduces New Packaging Goal, Doubling Down On Scaling Reusable Packaging Options

December 6, 2022
F&B

PepsiCo Appoints C.D. Glin As President of The PepsiCo Foundation

November 3, 2022
F&B

The Coca-Cola Company Elects Three Officers

October 21, 2022
F&B

PepsiCo Announces Second Round of Projects Funded by Its Global Agriculture Accelerator, The Positive Agriculture Outcomes Fund

October 21, 2022

Kohler Co. Appoints Laura Kohler as Company’s First Chief Sustainability and DEI Officer

January 20, 2023

...

Baxter Announces Strategic Actions to Enhance Operational Effectiveness, Accelerate Innovation for Patients and Drive Value for Shareholders

January 7, 2023

...

IHG Hotels & Resorts Donates $500,000 to AHLA Foundation Human Trafficking Survivor Fund

January 25, 2023

...

Microsoft and Viasat announce new partnership to deliver internet access to underserved communities globally

January 15, 2023

...

Marriott International Announces Instant Booking Solution for Meetings and Events With Groups360

January 19, 2023

...

Emerson Announces Premium, All-Cash Proposal to Acquire National Instruments for $53 Per Share

January 18, 2023

...

chevron finalizes acquisition of beyond6 CNG fueling network

January 4, 2023

...

IHG Hotels & Resorts’ voco hotels Enters 2023 with Strong Growth Momentum

January 19, 2023

...

Michelle Quinn Named Acting General Counsel for BD

January 7, 2023

...

NORTH AMERICAN BUSINESS (www.na-biz.com) is a leading source of business and corporate news, information, industry trends, market updates and insights across a broad spectrum of industries in North America and worldwide.

INDUSTRIES

  • Aero
  • Agriculture
  • ALL
  • Automotive
  • Business Service
  • Chemical
  • Construction
  • Construction Materials
  • Consumer
  • Education
  • Energy
  • Entertainment
  • Environmental
  • F&B
  • Financial
  • Healthcare
  • Hospitality
  • Industrial
  • IT
  • IT Hardware
  • Logistic
  • Metal & Mining
  • Packaging & Paper
  • Rail
  • Real Estate
  • Telecom

CONTACT US

EDITORIAL:     editor#na-biz.com

PARTNERSHIP:     biz#na-biz.com

HUMAN RESOURCE:     hr#na-biz.com

* (replace # with @)

  • Official Site

Copyright © NA-BIZ.COM All rights reserved.

No Result
View All Result
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

Copyright © NA-BIZ.COM All rights reserved.