NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
NORTH AMERICAN BUSINESS
No Result
View All Result
Home ALL Consumer

UTMB® World Series welcomes HOKA® as Premier Technical Footwear and Apparel Partner

by Ed Johnson
October 26, 2021
A A
UTMB® World Series welcomes HOKA® as Premier Technical Footwear and Apparel Partner

UTMB® World Series welcomes HOKA® as Premier Technical Footwear and Apparel Partner

Company Release – 10/25/2021 9:00 AM

HOKA® and UTMB® World Series join forces to unite the global trail running community around the new world circuit.

GOLETA, Calif. and Chamonix, France, Oct. 25, 2021 — Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year partnership. Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining trail shoes, the performance footwear and apparel brand is poised to become a Premier Partner to the world’s ultimate trail running circuit. Striking a natural synergy, both trail icons embrace the power to shape the future of trail running around the world.

As Premier Technical Footwear and Apparel Partner, HOKA aims to inspire the global trail running community through the newly launched series, as runners compete in the best international events and begin their quest to UTMB® Mont-Blanc and the UTMB® World Series Finals in Chamonix, France. Announced in May 2021, the new UTMB® World Series seeks to unite and inspire the world-wide community of trail enthusiasts of all abilities and the sport’s biggest stars, giving all runners more opportunities to live the UTMB® experience closer to home with events held across six continents.

The partnership is official through 2023, with options to extend to 2024 and beyond. As the Premier Technical Footwear and Apparel Partner of the UTMB® World Series, HOKA will help bring the global trail running community together not just in Chamonix, but all over the world. Eight UTMB® World Series Events have already been confirmed, with additional Event announcements planned over the coming weeks. There will be Events in at least eight European countries, as well as eight Events across Asia and Oceania and at least four Events in North and South America.

Throughout the partnership, HOKA will provide a curated assortment of footwear and apparel to volunteers across all UTMB® World Series Events, as well as runners at select Events. A new range of UTMB® World Series products will also be created and available at some Events and at the official e-shop which will be launched in 2022.

Founded in the French Alps in 2003, UTMB® Mont-Blanc quickly became the most prestigious trail race in the world, spanning 10,000 entrants across seven races. The event has evolved to encompass a globally branded World Series of international races Events that will take place in exceptional locations starting in 2022. A brand founded in the French Alps, HOKA joins UTMB® World Series with a natural synergy, creating a cohesive partnership between two major players in trail running.

HOKA’s role as Premier Partner highlights the brand’s ascendancy in the trail running community. HOKA was first adopted by trail and ultra-runners as a best-in-class footwear option for those seeking to perform to their fullest potential. The brand has since established a strong presence in the ultra-trail running community, known for its innovative trail running shoe assortment. In addition to top performing footwear, HOKA unveiled a brand-new apparel line in 2020, created from insights by trail running icons like Jim Walmsley, Magdalena Lewy Boulet, and Ludovic Pommeret. The brand’s global presence is growing nearly as fast as its American operations, with fast-growing markets ranging from Europe to Asia.

“HOKA was born in the mountains, and has many meaningful ties to Chamonix, France. We’re honored and humbled to partner with UTMB® World Series under the unified goal of making the special sport of trail running accessible to all athletes around the world,” said Wendy Yang, president of HOKA. “The passion that UTMB® brings to trail racing is only going to grow, and we’re thrilled to grow along with it as the first brand to join the UTMB® World Series global partnership program.”

Catherine Poletti, Chairwoman of UTMB Group, stated: “We share a common history with HOKA since many years as we both have grown in the foothills of Mont-Blanc to become leading brands in trail running. We’re thrilled to write the first chapter of the UTMB® World Series together to unite the worldwide trail running community around our shared values and offer all runners the chance to live an extraordinary adventure close to them.”

Tags: < Market
ShareTweetShareSend

Related Industries

Consumer

Kohler Co. Appoints Laura Kohler as Company’s First Chief Sustainability and DEI Officer

January 20, 2023
Consumer

Mary Kay Inc. Releases 2020 – 2022 Sustainability & Social Impact Report

December 15, 2022
Consumer

LG Tops in Latest Dow Jones Sustainability World Index for Eleventh Consecutive Year

December 14, 2022
Consumer

Whirlpool Corporation Ranks Number Three in Newsweek’s List of America’s 500 Most Responsible Companies for 2023

December 8, 2022
Consumer

Kohler Co. Names Samie Barr Chief Brand Officer

December 8, 2022
Consumer

Apple announces biggest upgrade to App Store pricing, adding 700 new price points

December 7, 2022

KKR Appoints Tim Lawler as Executive Advisor

January 18, 2023

...

Ford’s John Savona to Retire in March, Closing 33-Year Career; Bryce Currie Will Lead Americas Manufacturing, Labor Affairs

January 12, 2023

...

Medtronic recommends rejection of below-market mini-tender offer by TRC Capital Investment Corporation

January 26, 2023

...

BYD Partners with NVIDIA to Bring GeForce NOW Cloud Gaming to New Energy Vehicles

January 5, 2023

...

IHG Hotels & Resorts Donates $500,000 to AHLA Foundation Human Trafficking Survivor Fund

January 25, 2023

...

Microsoft and Qcells announce strategic alliance to curb carbon emissions and power the clean energy economy

January 26, 2023

...

NTT DATA, Valeo and Embotech Form Consortium to Provide Automated Parking Solutions

January 5, 2023

...

Intel Board of Directors Appoints Frank D. Yeary as New Independent Chair

January 24, 2023

...

Marriott International Announces Instant Booking Solution for Meetings and Events With Groups360

January 19, 2023

...

NORTH AMERICAN BUSINESS (www.na-biz.com) is a leading source of business and corporate news, information, industry trends, market updates and insights across a broad spectrum of industries in North America and worldwide.

INDUSTRIES

  • Aero
  • Agriculture
  • ALL
  • Automotive
  • Business Service
  • Chemical
  • Construction
  • Construction Materials
  • Consumer
  • Education
  • Energy
  • Entertainment
  • Environmental
  • F&B
  • Financial
  • Healthcare
  • Hospitality
  • Industrial
  • IT
  • IT Hardware
  • Logistic
  • Metal & Mining
  • Packaging & Paper
  • Rail
  • Real Estate
  • Telecom

CONTACT US

EDITORIAL:     editor#na-biz.com

PARTNERSHIP:     biz#na-biz.com

HUMAN RESOURCE:     hr#na-biz.com

* (replace # with @)

  • Official Site

Copyright © NA-BIZ.COM All rights reserved.

No Result
View All Result
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

Copyright © NA-BIZ.COM All rights reserved.